AMA's Agency
Gain experince developing marketing strategies for real companies by participating in the Agency!
Spring 2022
For the Spring 2022 semester, UT AMA chapter is looking
forward to working with the ReliaSource Students program.
ReliaSource Inc. is a minority-women owned small business that
provides a variety of information technology services.
The AMA UT Agency will work side-by-side with ReliaSource to develop
a comprehensive marketing campaign. This will include the development
of background analysis on the company, customer segmentation,
brand value positions and propositions, and strategic communication mix.
Fall 2021
For the fall 2021 semester, UT AMA chapter is looking forward to working with the Amazon Prime Students program.
Amazon Prime Students program works hard to deliver an outstanding and diverse shopping experience for the Gen-Z demographic, specifically students. They have an amazing membership rewards program, unbelievable student deals, and outstanding customer service.
As a chapter, we will be working hard to develop a comprehensive Gen-Z-focused marketing campaign for the 2021-2022 American Marketing Association Case Challenge. This will consist of developing background analysis on the company, customer segmentation, brand value positions and propositions, and strategic communication mix.
This is a great experience to further sharpen your marketing skills and gain experience with an amazing company.
For further questions and information don't hesitate to email our AMA chapter president: emily.ciocca@spartans.ut.edu
Spring 2021
In spring 2021 UT AMA Agency worked along with North Beach Windsurfing!
North Beach Windsurfing was created by Britt Viehman, they have been serving the Tampa Bay Area since 1999 from St Pete Beach. In the last 20 years, they have grown into one of the top five biggest windsurfing shops in the US and have spread internationally into Central and South America.
Through our fully student-led Agency, we worked for North Beach Windsurfing to develop a comprehensive marketing plan and aid in expanding their reach across Tampa Bay. Through this collaborative environment, we created ideas and strategies for our clients in a variety of industries including finance graphic design, and business strategy.
Fall 2020
In fall 2020 the Agency worked with PODS!
PODS is moving and storage company founded in 1998 and based in Clearwater Florida.
POD's mission is to have flexibility built into their solutions, so customers can stay in control of their move and have minimum stress!